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NN-FMCG

NN-FMCG

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Every visit, audit-ready proof

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NN-FMCG · Scene 1/4

Did this visit really happen?

Photos can only be taken at the store, with the app's live camera; the gallery is locked. Shots older than 15 minutes or taken more than 300 metres away are rejected on the spot: fake visits don't get through.

Scene 1/4
field users
450+
points of sale
100k+
visits on record
30k+
for a 16,000-document monthly evidence pack
~2 min
Modules

Everything you need, in one product.

Field Visit

The rep picks a nearby point, shoots the stand, attaches the form and sends the visit for approval in four steps.

6 features
  • Nearby points list that widens with GPS accuracy, with Turkish-aware search
  • In-app camera with framing guides for the stand and A4 documents
  • Gallery locked; old or far-away photos rejected on the spot
  • One-tap visit outcomes: no stand, previously visited, customer refuses
  • Detection and information form, or a refusal report with its reason
  • Offline drafts on the device, with submission resuming from the last step

Approval Workflows

Every visit runs through the approval chain you design, and approvers see suspicious cases before they decide.

5 features
  • Separate approve and reject buttons, with a required reason on reject
  • Warnings for far visits, unverified location and photos used in another visit
  • Visual workflow designer with conditions on region, sales channel, outcome and distance
  • Delegation, reminders and escalation, plus a daily SLA digest email
  • Approval emails with the visit PDF attached

AI Photo Checks

Every stand photo is checked by scheduled scans, and findings are gathered per point on one screen.

5 features
  • Photo Alerts: stand, label and duplicate-photo warnings per point
  • One-click "this is wrong" feedback on the stand compliance and label review screens
  • Groups of identical and near-identical photos
  • Planned Jobs: scan scheduling, live progress and "Run now"
  • Findings summary email after every scan

Audit Archive

Turns approved visits into evidence packs ready to hand to an auditor, in one click.

6 features
  • Single period, all periods or a custom date range
  • Region → distributor breakdown, including unvisited points
  • Background job producing one ZIP per distributor, with folder preview and manifest CSV
  • PDFs sealed by SHA-256, with their layout version recorded
  • Automatic month-end preparation with a notification email
  • Read-only auditor account that sees only the archive

Command Center

Shows field coverage, points that need action and regional performance on a map of Turkey at a glance.

5 features
  • Province bubbles, point pins and heat layer on dark, light or satellite maps
  • Action Radar: points unvisited for 30+ days or with low scores
  • Region ranking and side-by-side comparison of up to 5 regions or points
  • Saved views, PDF summary report and TV mode
  • Automatic weekly summary email every Monday

Reports and Visit Lists

Measures coverage, delays and visit outcomes by region, province and rep.

6 features
  • Coverage report with a detection-form funnel
  • Rep performance and overdue points
  • First-notification timeline for previously visited points
  • Form signing refusal report
  • Server-side filtering and sorting, Excel export
  • One PDF with a tracking code for every approved visit

Route Planning

Suggests the most efficient tour of the day based on distance and how long ago each point was last visited.

5 features
  • "Suggest today's tour" with ordered stops
  • In-browser route optimisation, grouped by district
  • Tours longer than 10 stops split for navigation
  • Navigation links to Google Maps and Yandex
  • Next-stop bar on mobile with one-tap visit start

Master Data and Rules

Points of sale, team structure and evidence rules are set from admin screens, without code.

6 features
  • Excel import of points of sale with header matching
  • Distributors, sales channels, regions, people and point assignment
  • Bulk, reversible responsibility transfer, optionally with visit history
  • General Settings: scope, location radius, minimum photo count, required form
  • PDF Settings: section and field order, visibility, photo layout
  • Menu permissions and user activity

Instant Label Check

Soon

The label is checked as soon as the photo is uploaded, so the rep learns about a gap before leaving the store.

Traffic-Aware Routing

Soon

The day's tour is ordered and timed by real traffic at the departure time.

Leave and Advance Requests

Soon

Field team leave and salary advance requests, managed in the same app as visit tracking.

Purchase Requests

Soon

Field supply and product needs go from a catalogue request to an approved order.

Fleet

Soon

Maintenance, mileage and cost of distributor and field vehicles, tracked in one place.

AI

AI that does the work for you.

  • Stand compliance check

    A vision model compares each stand photo with the brand's approved stand images and gives its verdict with a short reason: compliant, non-compliant or no stand.

  • Competitor-area label detection

    The model looks at the full photo and a zoomed view of the top of the shelf to find the competitor-area label. Analysts correct a wrong result in one click, and every correction builds up calibration data.

  • Recycled photo detection

    Identical files are caught by SHA-256, and cropped or re-saved look-alikes by perceptual fingerprints; blank and black frames are flagged separately. The same check also runs at approval time.

  • Scheduled scans

    Scans run on their own through NN Schedule, every week for example, and never scan a photo twice. Progress is visible live, and a findings summary arrives by email after every run.

Why NN-FMCG?

You feel the difference from day one.

Your field team can only shoot photos at the store, with the app's own camera; there is no room for gallery images, WhatsApp forwards or last month's shots. Approvers see far-away visits and photos already used in another visit before they decide.

Read more

AI scans every stand photo for compliance, the competitor-area label and reuse. When the audit comes, approved visits are ready as one ZIP per distributor, with every PDF sealed by SHA-256.

01

Fake visits don't get through

Live camera only, photo age and location checks, out-of-scope and far-visit flags. The same photo can't be used twice at a point, and a copy from another visit lands in front of the approver.

02

AI review of every photo

Stand compliance and the competitor-area label are scanned regularly against the brand's reference images, and analyst corrections become calibration data.

03

Audit-ready proof in one click

One ZIP per distributor, manifest CSV, versioned PDFs sealed by SHA-256 and an auditor account that sees only the archive.

04

Visit outcomes in legal language

No stand, previously visited, customer refuses and refusal report read the same in lists, Excel, PDFs and the archive.

05

No signal, no lost visit

Drafts stay on the device and submission resumes from the last step; retries never create a duplicate visit.

06

Run the field from the map

Command Center with Action Radar, comparisons, TV mode and weekly summaries, plus route planning that suggests the day's tour.

Who it is for

Who runs on NN-FMCG?

  • FMCG, confectionery and beverage brands reaching thousands of traditional-trade stores through distributors
  • Legal and compliance teams that must prove stand and display obligations to a regulator or partner
  • Field sales organisations running hundreds of reps through chief, region manager and area manager layers
  • Head-office teams tracking coverage, overdue points and rep performance on one screen
  • Internal or external auditors who only need access to the evidence archive
Integrations and platform

Talks to your systems.

  • DeepSeek vision model API
  • NN Schedule (scheduled jobs)
  • SMTP email
  • Excel import and export
  • Leaflet maps (CARTO, Esri, OpenStreetMap)
  • Google Maps and Yandex navigation
  • Server-side PDF rendering (Playwright)
  • NNSimply portal single sign-on
Solutions

Where it fits best.

NN-FMCG

FMCG field visit tracking

Your reps can only shoot photos at the store, with the app's own camera. Fake visits, gallery photos and lost forms are gone, and every approved visit becomes audit-ready proof.

Read more
NN-FMCG

AI shelf photo audit

Nobody can look at tens of thousands of photos by hand. NN-FMCG finds non-compliant stands, missing competitor-area labels and recycled shots with scheduled scans, and your team still makes the final call.

Read more
FAQ

Questions you might have.

What is NN-FMCG?

NN-FMCG is field visit and retail audit software for FMCG brands. Field reps prove every visit with in-app live camera, GPS and photo-age checks; AI reviews stand photos for compliance, labels and reused images; approved visits become SHA-256 sealed PDFs in a per-distributor audit archive. It is an offline-capable PWA.

What happens if the store has no internet?

The visit draft is kept on the phone. When the connection returns, submission resumes from the last completed step: visit, photos, form, then sending for approval. Each visit gets its ID on the device, so retries never create a duplicate record.

Is there a mobile app?

NN-FMCG runs as a web app (PWA) installed on the phone's home screen and updates itself, so there are no app-store reviews or version rollouts to manage. The interface is designed for phone, tablet and desktop.

Which AI service is used, and where do the photos go?

Stand compliance and label checks run through an external vision model API (currently DeepSeek), and photos are sent to that service during a scan. Reused photo detection runs entirely on our own servers with classic image processing. AI flags, and an authorised person always makes the final call.

Which languages are supported?

The full interface is available in Turkish, English and Russian.

How is it deployed?

NN-FMCG is offered as a cloud service running in Docker containers on NNSimply infrastructure. Your existing point-of-sale lists are imported from Excel, and team structure and evidence rules are set from admin screens. It can also be embedded in the NNSimply portal with single sign-on.

Product family

Works hand in hand with NN-FMCG.

NNOPSEvery branch, one command centerNNProofThe right file, every print run

Meet NN-FMCG today.

We will run a live 30-minute demo on a scenario close to your own data.

Request a demoAll products
Contact

Let’s talk.

A Bimser project, a process or just a question: fill in the form and we get back to you the same business day.

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E-mail
info@nextnormalteknoloji.com
Phone
+90 530 976 10 05
+90 262 503 97 18
Address
Bilişim Vadisi (IT Valley) Block 2B, Floor 2 No 245 Muallimköy, Gebze / Kocaeli, Türkiye
Working hours
Weekdays 09:00–18:00 (GMT+3)